Harlem native and rapper on the rise, Vinny Cha$e, pays homage to his uptown roots with the video for his single “Harlem Roses” that features Kid Art from their The Golden Army mixtape. Cha$e, one half of the Cheer$ Club crew, has been creating quite the buzz in the underground scene. After landing a spot on Soulja Boy’s mixtape, the indie artist began to spark more of a mainstream buzz. Several popular media outlets have done features on the Harlemite, including XXL, Rap Radar and MTV.
Vinny Cha$e’s music can be described as a mix between his Harlem predecessors Dipset (circa 2003), and A$AP Rocky. His Golden Army mixtape features infectious beats and various samples including that of the Tribe Called Quest classic “Electric Relaxation”.
Cha$e has also gone to Twitter to ignite his buzz, with his feed reading tweets of the lavish life and his spending habits. His twitter fans love retweeting his quirky anecdotes, i.e.; “Other Rappers is like microwaved food, V. Cha$e is home cooked fresh of da stove greatness.” Though Cha$e and his Cheer$ Club crew are not signed by any major label yet, he – like many other indie artists – hopes to become signed. But in many of his recent interviews he indicated that no label will cause him to turn his back on “the music” or cause him to sell his soul.
Cha$e considers himself a part of “New Harlem”, a term that he coined for Twitter, which represents the re-emergence of the Harlem culture. Other artists who are considered to be a part of “New Harlem” include Harlem-bred musicians on the rise A$AP Rocky and Azealia Banks.
The video for “Harlem Roses” is a telltale of a day in the life of Vinny Cha$e. It features stills from a concert at Webster Hall in New York City, images of the streets of Harlem, a performance scene in front of The Apollo Theater, and lastly an ode to the closing of the famed Lenox Lounge.
Check out the video and get lost in the music.